Breakfast Registration

Introduction
Sherman Kizart
SVP/Director Urban Marketing, Interep/Chicago

Welcome
Darryl Brown
EVP/General Manager, ABC Radio Networks/Dallas

Session co-MC's
Doug Banks and DeDe McGuire
On-Air Radio Personalities, ABC Radio Networks

Keynote Introduction
Chesley Maddox–Dorsey
President/COO, Access.1 Communications/New York

Keynote Address
McGhee Williams-Osse
Managing Partner/Co-CEO, Burrell Communications/Chicago

Panel I
A Client's Perspective: Can Mainstream Media Effectively Target the African-American Market?

Leading national multicultural marketers share their insights on the theme of the day.

Moderator:

• Shawn Marshall, VP/National Marketing, Radio Advertising Bureau/Chicago

Panelists:

• Toure Claiborne, Director Multicultural Marketing, AllState Insurance/Chicago
• Laura Cruz, Sr. Mgr., Multicultural Marketing, Pfizer Global Pharmaceuticals
• Marc Perry, Multicultural Marketing Manager, Ford Motor Company/Detroit
• Cherry Knox, Segment Marketing Manager, Tyson Foods Corp

Urban Research Update
Julian Davis
Director Urban Media Services, Arbitron

Break

Agency Panel Introduction
EJ "Jay" Williams
President, American Urban Radio Networks

Session co-MC's
John Monds
On-Air Radio Personality, American Urban Radio Networks
April Ryan
White House Correspondent, American Urban Radio Networks

Panel II
An Agency's Perspective: Can Mainstream Media Effectively Target the African-American Market?

Representatives from top multicultural ad agencies weigh in with their thoughts on the theme of the day.

Moderator:

• Kay Madati, Director of Multicultural Marketing, Octagon

Panelists:

• Deborah Gray-Young, VP, Media Director (Walmart, Tyson Foods), E. Morris Communications/Chicago
• Linda Jefferson, SVP/Director of Media Services (Toyota, McDonald's, General Mills), Burrell Communications/Chicago
• Gerald Hawthorne, Director, Media & Client Services (Gillette, Edward Jones, Anheuser Busch), Fuse Agency/St. Louis
• Kay Lucas, Media Director (U.S Army, Wash. Mutual, General Motors), Carol H. Williams Advertising/NY
• Rosa Serrano, SVP/Acct Dir. Multicultural Mrktg. (AOL, Home Depot, CBS Television), Initiative/Los Angeles

Buffet Lunch

Special Presentation
Gary Bernstein, President, Superadio Networks
Donnie McClurkin, Gospel Superstar

Panel III (Luncheon Session)
"Best of the Best" Advertiser Panel

National marketers employing exceptional multicultural marketing strategies share their success stories in the final panel of the day.

Moderator:

• Ken Smikle, President/Publisher, Target Market News

Panelists:

• Gwen Kelly, Sr. Mgr., Multicultural Mrktg., American Family Insurance/Madison, WI
• Steve Jett, National Mgr., Car Advertising and Promotions, Toyota Motor Sales/LA

Closing