Registration (In Foyer)

Welcome
Sherman Kizart
Senior Vice President/Urban Marketing, Interep

Opening Remarks
David Kennedy
CEO/Vice Chairman, Interep

Introduction
Jeff Haley
President/CEO, Radio Advertising Bureau

Keynote
Tony Ponturo
Vice President/Global Media, Anheuser Busch & President/CEO, Busch Media Group

Marketers Panel
The Strategic Importance of the African American Market To Help Grow Business

Moderator:

• Ken Smikle, President/Publisher, Target Market News

Panelists:

• Andrea Brown, Director, Media Planning, The Coca-Cola Company
• Pam El, VP/Marketing, State Farm Insurance
• Gwen Kelly, Senior Manager/African American Marketing, Wal-Mart
• Jeff McFarland, Executive Director, Multicultural Marketing, Verizon
• Najoh Tita-Reid, Director, Multicultural Marketing, Procter and Gamble

Break

Presentation
Agency Case Study Answers
How We Used Urban Radio to Build Business

Featuring:

• Ella Britton, VP/Group Account Director, Carol H. Williams (Kraft Foods)
• Melissa M. Pursley, Management Supervisor, Carol H. Williams
• L. Renee Richardson, Director, African-American Markets, Tapestry

Discussion
Urban Radio in a PPM World

Featuring:

• Rick Cummings, President/Radio Division, Emmis Communications
• Julian Davis, Director, Urban Media Service, Arbitron
• Mark O'Neill, Partner, ROI Media Solutions

Agency Panel
Agency Perspective on PPM and How an Investment in Urban Radio Grows Business

Moderator:

• Charles Warfield, President/COO, ICBC Broadcast Holdings

Panelists:

• Robbyn Ennis, Media Supervisor/Local Broadcast, Global Hue
• Coreen Gelber, Sr. VP/Local Media Director, PHD
• Paul Hunt, VP/Media Director, Burrell Communications Group
• Kay Lucas, SVP/Media Director, Carol H. Williams Advertising
• Dennis McGuire, VP/Regional Spot Director, Carat
• Matthew Warnecke, Partner, Director, Network/Local Radio Services, MediaCom

Closing
TBD